For my Interactive Practice class, I collaborated with Factory to design a conceptual sub-brand for ROAR Organic, called ROAR Energy. My goal was to stay true to ROAR Organic’s minimalistic and abstract branding while introducing fresh, distinctive elements that defined the sub-brand’s energetic identity.

The design featured dynamic, flowing lines symbolizing movement and vibrations, capturing the essence of energy. Each flavor’s visual elements drew inspiration from its key ingredients, such as pineapple spikes for Pina Colada and organic patterns inspired by ginger roots and Korean pears for Spiced Pear. This approach maintained brand cohesion while giving ROAR Energy its own unique personality.

Beyond design, the project included a social media campaign centered on celebrating diversity and inclusion within the brand. The campaign highlighted not just the vibrant designs but also stories and visuals that resonated with ROAR’s diverse audience, creating a connection with individuals from various backgrounds. Through engaging posts and visual storytelling, the campaign emphasized ROAR’s mission to energize and empower everyone, fostering a sense of community and belonging around the brand.

This experience allowed me to blend design, strategy, and social impact, creating a concept that was both visually compelling and socially meaningful.